It’s that time again, the new year. I can’t tell you how many weight loss and degree admissions ads I’ve heard on the radio over the past week. I know, I know, everyone wants to improve. I’m guessing a large … Continue reading
This post shows two apps that are useful for holiday shopping. Continue reading
This Thanksgiving, we’ve put together a post that highlights 4 things marketers can’t live without and are mighty thankful for. Brands A brand platform lets you create a voice and an image to share in the public’s mind. A brand … Continue reading
If you’ve been a sass notes reader for any period of time, you know we often throw in a twist. This month, we’re going to take a look at three of your favorite candies (just in time for Halloween) and … Continue reading
I’ve always gravitated toward entrepreneurs, start ups and small business owners not just because it is them that need the services I provide, but because they live a different lifestyle than what most people choose when it comes to work. … Continue reading
Consumers are choosing apps that fit their lifestyle. I have over five apps on my phone and mobile devices that help me to track my health and fitness. But, like any good American, before downloading another app, I’m always asking, “What’s in it for me?”
Pact app rewards users for their healthy lifestyle choices. Users who don’t fulfill their Pact goals are fined while users that meet their goals are rewarded. This sounds like the type of thing your mother would teach you, right?
I’ve been using the app, formerly known as GymPact since 2012 (you can see my review here). Pact has helped me to keep up with my exercise schedule and to be accountable for meal tracking.
Now, Pact has introduced a new incentive program for users to track and document the fruits and vegetables they eat. It’s as simple as: Snap, Upload, Vote.
Users take a picture of the fruit or vegetable that they are eating and share it to the app. Then, other users get to vote whether the picture counts toward the fruit or vegetable commitment.
The result. You get to see a lot of weird food pictures.
Adding this social element to the app has changed my experience as a user. It’s made me spend more time on the app because I want to vote for more users’ pictures. It’s also given me great ideas for smoothies and other healthy eating ideas.
Introducing a community and social element to any app will give users a sense of being apart of a clan or group. In this case, imagine if all the people who uploaded banana pictures united. That’s bound to be over 2,000 people. Social elements can be introduced into apps to reinforce healthy behaviors or promote relevant products or services.
Want more bananas in your life? Get the Pact app today.
Brought to you by Marketing Automation Software by Marketo
When surveyed, people indicated that they wouldn’t want to automate any portion of their personal relationships. However, in business, we are constantly suggesting that we automate repeatable processes in order to increase productivity and to earn more money. While, initial conversations aren’t often harmed by automation, you need to make sure that you make a personal impression.
You’ve heard it said, “Separate your business and personal life.” Now, if you are taking this simply as a prescription to avoid the complications and potential unethical behavior associated with entertaining an office romance, it’s a fine epigram.
Getting Personal is Unavoidable
However, you can’t overlook the fact that business is indeed personal. Especially, if you are in a professional services business, you are selling what your company can do or what it is you offer. You are repackaging and marketing the skills and talents that your team has. Communicating that value is an endeavor that’s uniquely personal, based on integrity and demonstrated experience.
I’m sure you’ve also heard, “No one cares what you know if they don’t know how much you care.” If your client doesn’t think that you have their best interests at heart, you aren’t going to get very far.
Use the Situation to Your Advantage
I’m not suggesting that you obliterate the boundaries between your business and personal life, but, in many cases, it is helpful to recognize that creating a business relationship starts much the same way as any healthy relationship. Use your personal skills in your business life to explore information, create affinity, establish trust, and honor commitments.