Maybe you are new to social media marketing or maybe you are one of the pros that have been twitterpating up the character based location lines since ‘06. No matter how long you’ve been at it, you’ve probably realized that to stay relevant in that ongoing riotous and reveling news feed you need to post – and do it often!
Many social media marketers find themselves filling up post scheduling tools with as much content as possible just to stay ahead. But, remember that old adage, less is more? Let’s take a look at what just one tweet a day on your business twitter account can do for you.
Here’s a quick rundown of some stats on tweeting frequency. Take a look to see where you fall. According to a recent post by Hubspot, 23% of business in the marketing services space tweet at least once per week. In software/tech industries, 21% of businesses tweet once a day. Of the other tweeting frequencies mentioned only 19% of marketing services and 17% of software/tech services tweet more than once a day. For both of these industries, the majority is tweeting less than once per week!
Alternatively, Buffer, a well-known post scheduling tool recommends that you tweet at least 5 times per day for optimal engagement. I don’t know if you are putting two and two together, but you can see that there’s a big gap between what businesses are doing on social media and what some of the stats say they should do.
It would seem that to stay competitive, you would need to blast out those tweets every four hours. But, to start, it’s important to build a base following and to focus on interactions over frequency. Your goal is to get people educated and interested in your brand so that they will want to share your content.
You can achieve base building with just one post per day. Once you do that, you can focus on increasing your tweet frequency. By then, you’ll be ready to ramp up and will have lots of people excited to see your content.