Why Pokémon Go is a Next Level Small Business Marketing Gem

App developers and business owners alike for many years have known that there is promise in the rise of the number of mobile device users enabling location-based services. Some thought that it would be easy for stores to push coupons to users’ mobile devices nearby. Others have dreamed that the technology could be used to…

4 Elements of Impactful Reactivation Emails

I read through about 20 emails per day that make it to my inbox. Amongst them are usually promotional sales from Old Navy, Bed Bath & Beyond and Groupon. I also peek at newsletters from Darling Daily, gapingvoid and Copyblogger. Every once in a while, a seemingly personal email gets my attention enough for me…

How to market to children?

With stories and pictures, of course!    This creative advertisement has been read aloud in our car twice today. To test its impact, I guess I’ll have to see if vanilla flavored goldfish end up in the house.

Have an innovative idea? Having some trouble getting it realized?

Over the years, I’ve worked with many people who have great ideas. They have ideas for new products, new ways consumers can do the things they love and better ways that business can be done. Heck, my family tells me about great product ideas on a regular basis! Sometimes, the initial way we go about…

Mattel Diversifies: 33 New Versions of Barbie

If you can’t win with a single version of a product, diversifying may be the answer. Last month, Mattel unveiled a new line of Barbies. No longer will children have to look at the dolls and wonder why they don’t look like anyone they know. Barbie’s creator, Ruth Handler, once said, “my whole philosophy behind…

Oprah’s Joy of Bread Starts Bachelor Night

Monday evening of this week, I was hanging out with my Dad getting ready to watch the latest episode of the Bachelor on ABC. We were all hooked up with our usual: wine glasses brimming with a nice varietal and a pepperoni, cheese and cracker plate that we deemed Instagram-worthy. While we waited for Ben…

“Let me take a Selfie.”

Some people are early adopters of tech gadgets, I’m a late adopter of any software update ever known to man for my phone or computer. I can’t count the number of times I select, “Remind me later.” So, when I got a new phone with iOS 9 and imported my pictures, I was surprised by…

Native Ads & Context

While checking the weather today, I came across an ad that made me giggle, mostly because it contrasted so well with the forecast. See here: Imagine yourself building a fire pit in a small 12′ by 6′ backyard in 47 degrees in the pouring rain.  That might make you giggle too. Sometimes you hit, sometimes…

Brand Confusion? Just Alpha Up. That’s What Google Did.

When the name of your company has become the verb that everyone and (quite literally) their mother uses to talk about searching for something, you’re going to face a lot of difficulty introducing a new product line like tech’s best Utopian dreams. And just to make sure you don’t run out of opportunities for naming…